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May 02, 2024

How Is Digital Technology Used In The Bartending Industry?

Bartending is an art with a long and proud history, but the impact of technology is starting to refashion traditions. Here’s a look at the latest developments.
Written by THE ART OF SHAKING

Last update: May 02, 2024 -

2 min read

Index

Bartending is an art with a long and proud history, but no industry can afford to stand still in the digital era, and bars and hospitality are no exception. Events such as the pandemic and subsequent labour shortages have hastened the impact of technology, and it’s now starting to refashion the traditions of the barroom. Here’s a look at the latest developments. 

Digital menus 

Digital menu boards offer bright clear displays that can be easily read from a distance, and easily updated to reflect changes in real time. This allows for dynamic pricing systems, whereby the cost of drinks rises or falls in line with competitors, the level of demand, the time of day, or even the weather. They can also be used for cross-selling or upselling products.

Digital displays save the time, cost and labour of printing and manually installing static menus, and can be programmed to automatically reflect changes in price or stock levels. They can also be linked to tills so that customers are always charged the correct price, and no money is lost due to human error.  

Smart bartending tools

Smart bartending tools can be used to accurately measure each drink ingredient, to reduce waste and ensure that each drink is made consistently. This speeds up the cocktail making process, and allows the bartender more opportunity for face to face interaction with the customer.

AI & data analytics

Artificial intelligence (AI) tools can be used in multiple ways in the bartending sector. For example, they can provide a bartender with accurate and detailed information about each drink and cocktail ingredient, and provide recipes and mixology tips and techniques. 

Of course, such tools can never replace the creativity and sophisticated palate of an expert bartender. However, they can be used for general guidance and to refresh the memory if a customer should order an obscure cocktail with a long list of ingredients. 

AI can also be used to automate repetitive and time consuming tasks, such as monitoring stock levels and automatically reordering products that are in low supply. Customer relationship management tools can be used to analyse data on customer preferences, allowing for a more personalised experience.

Smart security systems

Security is a high priority in bar management for the safety of both staff and customers. Unfortunately, on occasion the mix of alcohol and socialising can misfire and create a hostile situation. Bartenders are well trained in handling aggressive customers appropriately, but additional security measures such as remote monitoring can make their job easier and safer. 

Bar staff also need to remain vigilant for underage or banned patrons and till theft, and facial recognition technology or other biometric access systems can be a highly effective management tool to assist with this. 

 

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