Our Story
The Art of Shaking began with Luca Missaglia and Simone Caporale, two industry leaders with a shared belief that better bar education should be practical, creative and open to bartenders everywhere.
Built to share professional bartending knowledge, industry standards and creative cocktail thinking with bartenders around the world.
The Beginning
What started as a passion for sharing better bartending knowledge has grown into a global online education platform. TAOS brings together professional technique, cocktail creativity, industry experience and expert thinking so bartenders can learn from people who have helped shape the modern bar industry.
Making world class online bartender education more accessible to bartenders everywhere.
Teaching professional bartending technique, discipline and the thinking behind stronger, more consistent bar work.
Helping bartenders move beyond cocktail recipes and develop original drink ideas through stronger technique, flavour understanding and creative thinking.
Connecting bartenders through shared learning, professional development and a global respect for cocktail craft and bar culture.
The Founders
Luca and Simone bring together bartender education, cocktail creativity, professional hospitality and real world bar experience. Their goal was not only to create online bartending courses, but to build a platform that helps bartenders think more clearly, practise with purpose and progress professionally behind the bar.
Luca Missaglia is a respected bartender, consultant and educator with years of hospitality experience. His work centres on mentoring, practical education and making high level bar knowledge more accessible to bartenders around the world.
Simone Caporale is one of the most celebrated names in modern bartending, known for creativity, precision and hospitality first thinking. Through TAOS, he shares the ideas, methods and standards that have shaped his career.
Why TAOS Exists
TAOS is built on the belief that professional bartending goes far beyond following cocktail recipes. It is shaped by technique, timing, creativity, hospitality, discipline and the confidence to keep developing behind the bar. The platform brings those elements together through structured online bartender training, giving learners a clearer and more complete pathway towards lasting professional improvement.
TAOS Belief
Great bartending is built through understanding, intention and the drive to keep improving.Learn the principles behind bartending technique, flavour development and professional service so every decision behind the bar has a clearer purpose.
Develop cocktail ideas that feel considered, balanced and connected through stronger flavour, structure and creative direction rather than random or purely decorative.
Strengthen your bartending skills through structured online learning, consistent practice and the professional confidence to keep improving behind the bar.
The Journey
The story of TAOS continues to grow. What began with a shared vision has developed into expert led bartending courses, a global community, world class teachers and a structured online training pathway that helps bartenders keep learning, developing and progressing professionally.
Luca and Simone shared a belief that bartender education could be more accessible, more creative and more useful for real professional growth.
TAOS grew into an online learning platform built to bring expert knowledge, professional methods and creative thinking together.
The education developed into a structured series of courses covering technique, creativity, menu thinking and advanced bar development.
The story continues through the bartenders who use TAOS to learn, improve and connect with a wider global standard.
The Community
TAOS is more than an online bartending course library. It is a growing global community of bartenders, educators and creative professionals connected by a shared respect for cocktail craft, professional development and bar culture.
TAOS community moments bring the education to life through shared experience and connection.
The platform gives bartenders access to ideas they can reinterpret, practise and make their own.
TAOS is designed for bartenders who want to keep building their skill, confidence and professional direction.
Bartenders can learn from different places, levels and backgrounds while following the same standard of education.
Explore The Platform
From the founders’ vision came a structured online bartender training platform designed to bring essential skills, complete courses and world class bartending insight together in one place. It gives bartenders a clearer way to learn, develop professional knowledge and apply stronger thinking, technique and judgement behind the bar.
Join The Journey
