Our Story
The Art of Shaking began with Luca Missaglia and Simone Caporale, two industry leaders with a shared belief that better bar education should be practical, creative and open to bartenders everywhere.
Built to share real bar knowledge, professional standards and creative thinking with bartenders around the world.
The Beginning
What started as a passion for sharing better bar knowledge has grown into a global education platform. TAOS brings together technique, creativity, experience and professional thinking so bartenders can learn from people who have shaped the modern bar industry.
Making world class bartender education easier to reach.
Teaching the technique, discipline and thinking behind better bar work.
Helping bartenders move beyond recipes and develop original ideas.
Connecting bartenders through shared learning and a respect for the craft.
The Founders
Luca and Simone bring together education, creativity, hospitality and real world bar experience. Their goal was not only to create courses, but to build a platform that helps bartenders think, practise and progress with more purpose.
Luca Missaglia is a respected bartender, consultant and educator with years of hospitality experience. His work centres on mentoring, practical education and making high level bar knowledge more accessible to bartenders around the world.
Simone Caporale is one of the most celebrated names in modern bartending, known for creativity, precision and hospitality first thinking. Through TAOS, he shares the ideas, methods and standards that have shaped his career.
Why TAOS Exists
TAOS is built on the belief that great bartending goes far beyond following recipes. It is shaped by technique, timing, creativity, hospitality, discipline and the confidence to keep developing. The platform brings those elements together, giving bartenders a clearer and more structured route to lasting improvement.
TAOS Belief
Great bartending is built through understanding, intention and the drive to keep improving.Learn the principles behind technique, flavour and service so every decision has a clearer purpose.
Develop ideas that feel considered, balanced and connected rather than random or purely decorative.
Strengthen your skills through structured learning, consistent practice and the confidence to keep improving.
The Journey
The story of TAOS is still moving. What began with a shared vision has developed into courses, community, teachers and a structured way for bartenders to keep growing.
Luca and Simone shared a belief that bartender education could be more accessible, more creative and more useful for real professional growth.
TAOS grew into an online learning platform built to bring expert knowledge, professional methods and creative thinking together.
The education developed into a structured series of courses covering technique, creativity, menu thinking and advanced bar development.
The story continues through the bartenders who use TAOS to learn, improve and connect with a wider global standard.
The Community
TAOS is not only a course library. It is a growing community of bartenders, educators and creative professionals connected by a shared respect for the craft.
TAOS community moments bring the education to life through shared experience and connection.
The platform gives bartenders access to ideas they can reinterpret, practise and make their own.
TAOS is designed for bartenders who want to keep building their skill, confidence and professional direction.
Bartenders can learn from different places, levels and backgrounds while following the same standard of education.
Explore The Platform
From the founders’ vision came a structured learning platform designed to bring essential skills, complete courses and world-class bartending insight together in one place. It gives bartenders a clearer way to learn, develop and apply stronger thinking behind the bar.
Join The Journey
