Our Story

The story behind The Art of Shaking.

The Art of Shaking began with Luca Missaglia and Simone Caporale, two industry leaders with a shared belief that better bar education should be practical, creative and open to bartenders everywhere.

A craft-led education platform.

Built to share real bar knowledge, professional standards and creative thinking with bartenders around the world.

The Beginning

A platform created to open up the craft.

What started as a passion for sharing better bar knowledge has grown into a global education platform. TAOS brings together technique, creativity, experience and professional thinking so bartenders can learn from people who have shaped the modern bar industry.

Access

Access

Making world class bartender education easier to reach.

Craft

Craft

Teaching the technique, discipline and thinking behind better bar work.

Creativity

Creativity

Helping bartenders move beyond recipes and develop original ideas.

Community

Community

Connecting bartenders through shared learning and a respect for the craft.

The Founders

Two different perspectives, one shared mission.

Luca and Simone bring together education, creativity, hospitality and real world bar experience. Their goal was not only to create courses, but to build a platform that helps bartenders think, practise and progress with more purpose.

Luca Missaglia
Co Founder

Luca Missaglia

Luca Missaglia is a respected bartender, consultant and educator with years of hospitality experience. His work centres on mentoring, practical education and making high level bar knowledge more accessible to bartenders around the world.

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Simone Caporale
Co Founder

Simone Caporale

Simone Caporale is one of the most celebrated names in modern bartending, known for creativity, precision and hospitality first thinking. Through TAOS, he shares the ideas, methods and standards that have shaped his career.

View Simone

Why TAOS Exists

To make professional bar education easier to access and easier to apply.

TAOS is built on the belief that great bartending goes far beyond following recipes. It is shaped by technique, timing, creativity, hospitality, discipline and the confidence to keep developing. The platform brings those elements together, giving bartenders a clearer and more structured route to lasting improvement.

TAOS Belief

Great bartending is built through understanding, intention and the drive to keep improving.
Understanding

Know The Reason Behind The Result

Learn the principles behind technique, flavour and service so every decision has a clearer purpose.

Intention

Create with greater Purpose

Develop ideas that feel considered, balanced and connected rather than random or purely decorative.

Progress

Keep building your craft

Strengthen your skills through structured learning, consistent practice and the confidence to keep improving.

The Journey

From an idea into a global learning pathway.

The story of TAOS is still moving. What began with a shared vision has developed into courses, community, teachers and a structured way for bartenders to keep growing.

The Idea

The idea

Luca and Simone shared a belief that bartender education could be more accessible, more creative and more useful for real professional growth.

The Platform

The platform

TAOS grew into an online learning platform built to bring expert knowledge, professional methods and creative thinking together.

The Courses

The courses

The education developed into a structured series of courses covering technique, creativity, menu thinking and advanced bar development.

The Community

The community

The story continues through the bartenders who use TAOS to learn, improve and connect with a wider global standard.

The Community

The story continues through the bartenders who learn with TAOS.

TAOS is not only a course library. It is a growing community of bartenders, educators and creative professionals connected by a shared respect for the craft.

Events

Real people, real craft.

TAOS community moments bring the education to life through shared experience and connection.

Ideas

Creativity moves through people.

The platform gives bartenders access to ideas they can reinterpret, practise and make their own.

Growth

A place to keep developing.

TAOS is designed for bartenders who want to keep building their skill, confidence and professional direction.

Global

Connected by the same craft.

Bartenders can learn from different places, levels and backgrounds while following the same standard of education.

The story continues through the bartenders who learn with TAOS.
The story continues through the bartenders who learn with TAOS.
The story continues through the bartenders who learn with TAOS.

Explore The Platform

The story becomes the education.

From the founders’ vision came a structured learning platform designed to bring essential skills, complete courses and world-class bartending insight together in one place. It gives bartenders a clearer way to learn, develop and apply stronger thinking behind the bar.

Join The Journey

Learn through the platform built to reshape bartender education.